It’s no secret that air travel is becoming more inexpensive even locally and so is air freight services in the Philippines. Given, how can the niche industry that is hinged on getting big amounts of shipment to service areas be maximized even more? With targeted marketing.
When it comes to logistic competition, the only other fast long distance option is sea freight. By looking at the strengths and incapabilities of the two, the industry can lessen competition with geographic targeting, more specifically using air freight for landlocked areas.
In the Philippines, some of the best areas to illustrate this is with great land masses that are farther away from the sea like Tuguegarao. Such town and similarly situated ones can benefit greatly from air freight especially in terms of time-sensitive deliveries.
Internationally, countries that are considered landlocked developing countries (LLDC) include many nations in the Middle East, South and Central Asia that are bordered by other countries thus limiting their access to the sea like Afghanistan, Bhutan, Laos, Nepal, and more. Air freight in the Philippines isn’t as critically necessary as it is for these countries which rely on air freight for importation as well as exportation or passage across another country’s border for sea freight access.
Targeting these markets for service providers not only grows their industry but properly harnessing the opportunity can also mean growth for affected countries. According to the study by United Nations Centre for Regional Development, the refocusing and maximization of air freight for these countries aims to turn “land locked” countries into “lank linked” ones.
Even with the lower cost, air freight in itself isn’t the cheapest among the three modes of transport and that is where most of the recalibration is sought to happen. On account of cost, most items transported by air are high value but low weight and time-sensitive like documents, automotive parts, and flowers. Air freight in the Philippines can be improved with better international airport placements like with the development of the Clark International Airport but more so, freight and logistics service providers are called to work together with LLDCs that greatly need their services to be Globally connected.
LLDCs
Afghanistan, Bhutan, Kazakhstan, Kyrgyzstan, Lao People’s Democratic Republic (Lao PDR), Mongolia, Nepal, Tajikistan, Turkmenistan, and Uzbekistan
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